The most important marketing tool
Since Oriflame is a direct selling company the catalogues are the most important marketing tool and a lot of time and energy is spent on making them. There is a division here in the Bangkok office working only with catalogue themes, design and development for Asia. In general 13 catalogues comes out every year in most markets and it is important that they are customized for the different countries and cultures. Below you can see some catalogues for India and the one in the middle is for October focusing on Diwali, the big Indian festival of light.
