Oriflame Summer Internship

Yingying in China - Day 14: Focus group

Publicerad 2012-06-19 09:01:34 i YingYing in China

Last week I got to listen in on a focus group discussion regarding usage and attitude towards facial care among the young, female, semi-selective segment in China. It was exciting, as we got to observe them through a two-way mirror, like in a CSI-episode. My main take-away from the session was that young Shanghainese girls are a very difficult group to impress: they are decisive in brand preferences, knowledgeable about skin care products and absolutely ruthless in their critique. A very insightful afternoon spent with our Product Manager Serena and Marketing Assistant Doris!  


Min profilbild

On this blog you can follow some of the Oriflame Global Summer Interns who have been selected for their passion, creativity and energy to complete exciting strategic projects in one of our locations around the world. This summer we will follow Emilia Bryngelsson, who is doing her summer internship in Istanbul and Anton Ekman who will be working in Moscow. Feel Inspired? Do you want to dare yourself and take the leap out in the Oriflame world ? Be on the lookout on our corporate site when applications for Global Summer Internship 2018 opens up in December!

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